GHREA Clarity
Branding, UX/UI, Custom E-Commerce, Custom LMS
Where Transformation and Real Estate Careers Meet
Grant Hickman Real Estate Agency (GHREA) prides themselves on being a firm that gives back to their community and works hard to improve the lives of their agents. Over the years, GHREA developed training and professional improvement guides for their agents that center around career improvement, work-life balance, and giving back to the community. They saw an opportunity to create a new division of GHREA, named Clarity, based around providing these educational courses to any agent.
Under the guidance of Alliance Systems, the GHREA Clarity marketplace and platform was designed and developed. Through planning sessions, the busines model and branding messages were established. The discovery sessions were followed by a design track that focused on establishing a public site look and feel, and UX paths for purchasing and accessing course materials. The development team worked on build the public site as well as a custom e-commerce and learning management platform. Through the admin, GHREA can manage customers, and create and edit new courses without knowing HTML.
