Advancing Alumni Engagement

After many years of a print publication for their alumni association, Webster University was looking for a more modern and engaging way to communicate with their alums. With their alumni being spread across the globe, connecting with them became increasingly challenging and inefficient, and their print publication was expensive and dated.

Alliance Systems' creative team partnered with Webster University to create an entirely new digital publication, with a fresh name, branding and focus. A responsive design was also imperative with their younger alumni preferring a mobile experience. Alliance Systems designed and built a platform that was highly graphical, with clean animation routines and a back-end CMS for managing content.

The new Webster Glimpse had been a tremendous success for the university. Engagement with their alumni has been building steadily, and it has lowered costs and proven to be an exciting addition to their communication suite. Glimpse has proven to be not just a communication tool for the alumni, but also effectively demonstrates to prospective students the success and career breadth of Webster’s graduates.

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