The complexities of designing for the web can be daunting – a myriad of devices, users, needs and wants. The site owner has their own needs – they look to engage, to convert or to sell something.
Great web design is a combination of science, technology, research, artistry, and intuition, all backed by the experience of knowing what works and what doesn’t.
While we pay attention to web design trends, we are not a slave to them. We look for what works, what doesn’t and use that research to inform our design process.
Our web design process includes:
- Design Thinking / Human-Centered Design principles
- Competitive research – What is important in your industry and space
- Your goals – Engage, inform, convert, or sell
- Your brand – It must represent your brand correctly
- Information Architecture – IA is the process of positioning the elements of the site including the content, navigation and other pieces, in the right order to allow the user to move through the site fluidly and intuitively, and to access the information and functions they need
- Design – Only after the above are completed do we begin the design, which must reflect and incorporate those elements
Web design is an iterative process that involves not just what we think and what you (the client) think, but what your users need and want from the site. It is our task to distill all of those elements into a cohesive design that accomplishes those goals and resonates with your brand.